Nongfu Spring Focuses on Left-Behind children and Reinforces the Corporate Responsibility of the Big Brand
When poetry meets with the natural water, what kinds of sparks can they collide with? From ancient times to the present, there are not a few poems expressing emotions with water. For instance, "I live upstream and you downstream. From night to night of you I dream. Unlike the stream you’re not in view, though we both drink from River Blue." In this poetry, The Yangtze River stands for the woman’s missing for her husband. Another example is "Why is the water so clear in the dyke, For the fresh water comes from the springhead". It is because of the constant injection of fresh water the surface of the canal can be crystal clear, which expresses the importance of living water.
Nongfu Spring has selected 10 water sources across the whole country, including Thousand-island Lake in Zhejiang Province from where it began, Manas of Tianshan Mountain in Xinjiang in the west, Wanlv Lake in Guangdong Province in the south and Greater Khingan in Heilongjiang Province in the north. Each water source has a radius of 500 km, covering almost the entire territory of China. Only Nongfu Spring has more water sources than that of mainstream natural water and mineral water brands in China.
Taking Thousand-island Lake as an example, Nongfu Spring uses the deep water of Thousand-island Lake as its water source, and retains potassium, calcium, sodium, magnesium, metasilicate and other natural mineral elements of human body needs, which provides people with natural water in the true sense. Nongfu Spring has always insisted on building factories and producing drinking water adjacent to water sources. With its unique strategic layout of water sources, perfect production management system and advanced logistics system, it has achieved the high-end quality of Nongfu Spring and fulfilled the promise of being the porter of nature.
It is true that our life is inseparable from water, but few people produce emotional resonance with the water. The poetry may not be a necessity of life, but it evokes at heart boundless billows. Nongfu Spring, together with China UnionPay, has launched more than 100 million bottles of Poetry Bottle, so that more people can see the talents of children in the mountain areas. People can go to UnionPay cloud flesh payment to donate. People can buy a poem on a special physical POS machine for one yuan. The money will be donated by China UnionPay to China Soong Ching Ling Foundation to support the art and Chinese literacy courses for rural children.
In fact, Nongfu Spring's public welfare activities have been carried out for more than 20 years. For instance, Nongfu Spring and the Beijing 2008 Olympic Games Bidding Committee(BOBICO) jointly launched the first "one penny charity event as early as 2001. By the end of the successful bid for the Olympic Games, Nongfu Spring had donated 5 million yuan on behalf of consumers. Nongfu Spring has been actively engaged in and advocating public welfare undertakings for many years. Whether it is flood fighting in the Yangtze River in 1998, the 2008 Wenchuan earthquake, the severe drought in Yunnan in 2010 or the outbreak of COVID-19 in 2020, Nongfu Spring had done all they could to help the people in need, providing them with natural water of high-quality, and taking public welfare undertakings as the social responsibility of the enterprise.
Nongfu Spring is not only dedicated to public welfare undertakings and giving back to the community, but also brings high-quality natural water to the people on this land. Nongfu Spring has emerged as an industry leader that deserves its name and carried on the power of China-made brand.